Google is making its most ambitious health technology push since acquiring Fitbit in 2021. On Thursday the company announced that the Fitbit mobile application is being rebranded as Google Health, and it is launching both a $9.99-per-month AI-powered health coach and a screenless $100 fitness band called the Fitbit Air.
The Google Health Coach, built on top of Google's Gemini large language model, will act as a personalized fitness trainer, sleep analyst, and wellness advisor rolled into a single subscription. The service has been in public preview for several months and will exit beta on May 19 as part of the new Google Health Premium subscription tier. Users will receive tailored daily insights based on their activity levels, resting heart rate, sleep stages, and skin temperature data collected around the clock.
Google says the coaching experience goes beyond simple metrics. The AI can synthesize trends across multiple health signals to suggest recovery days, flag potential sleep disruptions, and recommend workout adjustments based on recent performance. The idea is to give casual users access to the kind of personalized guidance that has traditionally required a human trainer or expensive health consultant.
Alongside the subscription, Google unveiled the Fitbit Air, a Whoop-style wearable without a display. The small plastic puck slots into interchangeable bands and packs sensors for continuous heart rate monitoring, blood oxygen saturation, accelerometer, gyroscope, and skin temperature tracking. Google claims internal testers rated it more comfortable than competing devices, and the lack of a screen means longer battery life and fewer nighttime distractions.
Why it matters
Google is betting that a large segment of consumers wants ambient health tracking without the notification overload of a full smartwatch. By bundling a dedicated AI coach with a purpose-built, screenless wearable, the company is creating a tightly integrated ecosystem that rivals Apple Health and specialized players like Whoop. For enterprises and health platforms, the move also highlights how consumer AI subscriptions are becoming the next major recurring revenue frontier beyond advertising and cloud infrastructure.